Challenge

Acts Church needed a comprehensive brand, communication, and organizational strategy to attract members and establish a strong presence in Westchester, all while building their brand from scratch.

Strategy & Solutions

To position Acts Church as a welcoming and impactful community, I developed a comprehensive strategy that integrated branding, communication, and organizational development:

• Brand Identity & Website: Designed a minimalist, abstract brand identity and developed a user-centric website with an SEO strategy, a digital hub, marketing materials, and in-person digital and physical assets.

• Communication Strategy: Launched and managed social media channels, email campaigns, and a Google Business page, all aligned with Acts Church’s mission. This strategy increased community engagement and participation.

• Organizational Development: Established a sustainable organizational plan, including leadership development and operational strategies, ensuring long-term growth and efficiency.

Results

• Top SEO Rankings: First-page rankings for “Acts Church,” “new church in Yonkers,” and “new community in Yonkers,” significantly increasing visibility.

• Enhanced Online Presence: The new website and communication strategies led to greater community engagement through social media, email campaigns, and Google search visibility.

• Organizational Growth: Implemented a robust organizational framework that supported leadership and operational efficiency, laying a strong foundation for future expansion.