Humanizing B2B Marketing for a Creative Agency
CLIENT
Triptent - An ad agency known for integrating effectively with brand teams through flexible team structures.
ROLE
Lead Strategist via Codeword
The Challenge
Triptent—a creative agency known for its flexible, embedded team structures—wanted to make a meaningful entrance into B2B marketing. But the space was crowded, cold, and overly tactical. They needed a clear, human-first message that would help them stand out without losing their creative edge.
How I Helped
✔️ Built a human-centered messaging framework that positioned Triptent as the people-first partner in B2B relationships
✔️ Designed and conducted a custom B2B marketing survey to gather insight from their ideal clients
✔️ Developed a whitepaper and storytelling strategy grounded in empathy, data, and creative positioning
✔️ Created a LinkedIn promotion plan to increase visibility and credibility with target clients
The Outcome
✅ 100% increase in LinkedIn engagement
✅ Earned media coverage in Digiday
✅ Clearer, more confident brand messaging that opened doors in the B2B space
Kind Words
Wendy Lurie, Managing director
The messaging and LinkedIn plans are smart and creative; it’s made us much more prepared and comfortable!
Feel like something clicked? Good. That’s the beginning.
Let’s figure out your next best step—together.