Entry into B2B Marketing
CLIENT
Triptent - An ad agency known for integrating effectively with brand teams through flexible team structures.
ROLE
This project was completed as part of my ongoing role with Codeword, a communications design agency, where I serve as a strategist.
Challenge
Triptent needed to break into the B2B space with a focus on humanizing B2B marketing.
Strategy & Solutions
To help Triptent make its mark in B2B marketing, I developed a comprehensive strategy:
Messaging Framework: Crafted a messaging framework to humanize B2B marketing, emphasizing Triptent’s unique approach to client partnerships.
Survey & Insights: Developed and conducted a survey for B2B marketers, gathering key insights to inform the whitepaper.
Promotion Plan: Created a LinkedIn promotion plan that included strategic posting and engagement tactics.
Results
Engagement Increase: Achieved a 100% increase in LinkedIn engagement.
Industry Recognition: The whitepaper industry recognition, with Triptent featured in Digiday as a result.
Kind Words
Wendy Lurie, Managing director
The messaging and LinkedIn plans are smart and creative; it’s made us much more prepared and comfortable!
