Establishing A skincare brand in the U.S. Market
CLIENT
SkinIdent USA - A German-based skincare brand specializing in products that are more than just green, natural, or organic. SkinIdent focuses on skin-identical ingredients that naturally occur in or are compatible with the structure of the skin.
ROLE
Brand & Content Strategist
The Challenge
SkinIdent—a German skincare brand using skin-identical ingredients—needed a full U.S. launch strategy. The challenge? Breaking into a crowded market where “natural” is overused and under-trusted. They needed a clear, differentiated message—and a digital presence built to convert.
How I HELPED
✔️ Developed a distinct brand identity centered on skin-identical science—positioning the brand beyond just “green” or “organic”
✔️ Designed a full e-commerce website with conversion-focused UX and elevated storytelling
✔️ Wrote SEO-optimized messaging that educated U.S. buyers on what makes SkinIdent different—and worth the investment
✔️ Integrated a visual identity that paired scientific precision with natural trust (anchored in green tones for calm + credibility)
The outcome
✅ 100% YoY revenue growth
✅ 7.09% conversion rate (vs. 2.5% industry average)
✅ $246 average order value (vs. $78.91 industry average)
The result? A luxury skincare brand that entered the U.S. market with clarity, credibility, and strong early momentum.
Kind Words
Jennifer Boisclair, CEO
I love it! I couldn't have done this without you.
Feel like something clicked? Good. That’s the beginning.
Let’s figure out your next best step—together.