The Challenge

TPFF—a nonprofit promoting movement, wellness, and creativity in the Bronx—needed a brand identity and content presence that matched its powerful mission. They had the impact, but needed better ways to share it with the community and attract support.

How I Helped

✔️ Led brand strategy sessions to clarify their identity, language, and visual presence
✔️ Designed a consistent visual system + content templates to strengthen recognition
✔️ Created branded social media graphics and messaging to spotlight events, people, and programs
✔️ Built a content-forward strategy to grow community engagement and visibility online

The Outcome

✅ Positive feedback from board members and local stakeholders
✅ Increased Instagram engagement and follower growth
✅ Higher participation at events, leading to more donors and local partnerships

Together, we helped TPFF share their story in a way that felt as vibrant and powerful as the work they were already doing.