THE SUPER HUMAN EXPERIENCE OF STORYTELLING

Presentation Design

About the Project

The ASK

The task was to create a compelling presentation for a strategy summit, aimed at enabling strategists and analysts to incorporate strategic storytelling into their work. The goal was to demonstrate how storytelling could be a transformative tool in our agency’s approach to client projects.

THE SOLUTION

  • Created and presented "The Superhuman Power of Storytelling" focusing on transformation and emotion as core elements of powerful stories

  • Drew inspiration from Marvel movies, highlighting how transformation in stories is driven by deep emotional connections

  • Used metaphors for the agency's work, emphasizing uncovering clients' emotional depth and transformation drivers

THE RESULT

  • Received overwhelmingly positive feedback for the presentation design, theme and delivery

  • Sparked interest within the agency, with colleagues eager to adopt the framework for brainstorming sessions and client work

  • Led to requests to present the deck to two additional teams

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